Meril Ad with MS Dhoni Celebrates Active Ageing Through Cricket

Meril Life Sciences has launched a new advertising campaign featuring former Indian cricket captain MS Dhoni in the role of a cricket coach mentoring a group of senior citizens.

The campaign uses cricket, advertising campaign, and everyday storytelling to highlight the idea that active ageing should remain possible at every stage of life.

The film shows Dhoni training a group of elderly residents who are preparing to take on neighbourhood children in a friendly cricket match.

Acting as their coach, he demonstrates batting techniques, including his well-known helicopter shot, while guiding them through practice sessions.

The training scenes combine humour and determination as the seniors learn to improve their game and rediscover their active lifestyle.

• MS Dhoni features in Meril campaign promoting active ageing
• Cricket-themed ad highlights senior fitness and healthy ageing
• Meril showcases healthcare innovation through Dhoni campaign

The advertisement was conceptualised by TBWA\Lintas, part of the MullenLowe Lintas Group. The narrative gradually reveals the link to Meril’s work in healthcare innovation. Instead of focusing on illness or decline, the campaign presents older people as energetic participants in sports and daily life.

The story builds toward match day when the seniors face a group of neighbourhood children. After several practice sessions with Dhoni, the team approaches the game with confidence and teamwork. The match concludes with the seniors winning, reinforcing the message that healthy ageing and senior fitness are achievable with the right mindset.

The campaign carries the tagline “Bachpana Shouldn’t Retire.” The phrase highlights the belief that enthusiasm and curiosity should remain even after retirement. By showing older adults enjoying cricket, the advertisement challenges stereotypes that portray seniors as inactive. Instead, it promotes senior wellness and mobility care.

Through the campaign, Meril also draws attention to its work in medical technology and healthcare solutions designed to support long-term mobility. These innovations help patients maintain independence and continue participating in activities they enjoy.

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Dhoni’s presence adds familiarity and credibility to the message. Known for his calm leadership and success in Indian cricket, he represents discipline, resilience and longevity in sport. By combining sport, humour and storytelling, the campaign communicates a simple idea: with modern healthcare and the right attitude, people can continue living actively well into later life.