Ex-Myntra & H&M Leaders Launch Confluxe Fashion Platform in India

Former executives from Myntra and H&M have launched a new fashion platform called Confluxe, designed to help international brands enter and grow in the Indian fashion market.

The retail technology startup has also raised $1.6 million in pre-seed funding to support its initial operations and expansion.

Confluxe was founded by Rajesh Narkar, who previously worked with Myntra and AJIO, along with Louis Coucke, a former H&M India executive.

The founders aim to connect global fashion brands with India’s fast-growing consumer market by providing services that simplify entry and operations for international labels.

• Former Myntra and H&M executives launch Confluxe platform
• Startup raises $1.6 million to help global brands enter India
• Confluxe aims to simplify fashion market entry for brands

The platform offers support in areas such as market entry strategy, digital commerce, merchandising, and supply chain operations tailored to the Indian market. Through this model, Confluxe allows international fashion and lifestyle brands to establish a presence in India without building their own local operational infrastructure.

India’s fashion market is estimated to be worth about $130 billion fashion market and continues to expand as consumer spending and online retail adoption grow. However, many global brands face difficulties when entering the market due to challenges related to logistics, merchandising, regulatory requirements, and digital commerce execution.

Industry estimates indicate that premium and global brands account for roughly premium fashion brands in India making up about 12% of the market. In comparison, these brands represent close to 30% of the market in regions such as the United States, Europe, and China. Confluxe intends to help increase the participation of global brands in India by offering operational and e-commerce platform support.

The company’s $1.6 million pre-seed funding round was led by Wavemaker Partners, with participation from Kriscore Capital. The funding will be used to develop the platform’s technology systems, onboard international fashion brands, and expand the team across commerce, technology, and operations.

The founders believe that India is becoming an increasingly important destination for global fashion companies due to rising demand for international labels and the rapid growth of e-commerce platforms.

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By providing operational support and market access, Confluxe aims to enable global brands to launch and scale in India while giving consumers access to a wider selection of international fashion brands.