Marriott Unveils Tech-Led Dining Campaign with Kareena Kapoor
Marriott International has launched its new food and beverage (F&B) campaign, "TOH, AAJ JAANA KAHAN HAI?", across South Asia, highlighting a tech-integrated dining experience with Bollywood actress Kareena Kapoor Khan. Operative from July to September 2025, the campaign repositions Marriott restaurants and lounges as lively culinary hubs for any dining experience.
Combining storytelling with technology, the campaign highlights Marriott's eclectic dining offerings—from casual brunches to carefully crafted dinners, via an interactive video series featuring Kapoor. It is designed to promote guest interaction, simplify reservations, and increase digital discovery of Marriott's dining experience.
- Marriott launches tech-driven F&B campaign with Kareena Kapoor
- Campaign spotlights Marriott as a top dining destination in South Asia
- Digital tools simplify reservations and enhance guest dining experiences
"Some of my best memories have been made around a table—whether it's Sunday brunch with loved ones or an impromptu dinner with friends," said Kareena Kapoor Khan. "Marriott's campaign is an invitation for everyone to make room for those moments once more. And with so many amazing options within a city near you, the only question is: Toh, aaj jaana kahan hai?
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Khushnooma Kapadia, Vice President – Marketing, South Asia, Marriott International, further said, "At Marriott, we think the future of F&B is about marrying tech innovation with the sensory nature of eating out… From personalized recommendations to immersive content, we are making the transition from intent to experience more seamless, intuitive, and inspiring. It's industry first with a future-looking approach to hospitality.”
Through this campaign, Marriott plans to revolutionize the F&B scenario in India, drawing on cultural subtlety while making use of state-of-the-art digital tools for intelligent, quick dining experiences.
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