Mamaearth's Tree Planting Initiative Boosted by Zepto Deliveries

An Indian beauty and personal care brand, Mamaearth, partnered with Zepto to herald the new 2025 with planting goodness. Every Mamaearth product ordered through Zepto would trigger the planting of a tree on behalf of the consumer. Zepto's efforts for 10-minute deliveries just got integrated with Mamaearth's mission and made it convenient for consumers to make eco-conscious choices

The essence of the campaign film is framed with some resolutions for New Year and a spirit for meaningful change. Many of us have this familiar conversation at the beginning of every year. It reminds us of those times as kids when planting trees was, in a way, shared with another person by memory and can now be experienced in less than 10 minutes by ordering Mamaearth products on Zepto. What is your new year's resolution?' Recollecting with close ones, planting trees as a child.

This collaboration brings an opportunity for consumers to actively take part in greener practice, reflecting Mamaearth's principle of 'Goodness Inside'. The campaign shows the commitment of Mamaearth towards sustainability while lending Zepto the unmatched convenience with which it is going to make sustainable living as simple as it ever was.

Anuja Mishra, EVP and chief marketing officer, Honasa Consumer, stated, “At Mamaearth, we believe that small actions can create big impact. This campaign is an extension of our  Goodness Inside philosophy, encouraging consumers to join us in building a greener planet. Partnering  with Zepto adds the convenience of quick delivery, making it easier than ever for consumers to support  sustainability. Together, we are adding ‘Goodness’ to the beginning of 2025.”

Chandan Mendiratta, chief brand and culture officer at Zepto shared, “We’re excited to team up with  Mamaearth to kick off 2025 with a bang—and a bit of green! This partnership is all about making it super  easy for Zepto users to do good while getting what they love. We thank our sellers for enabling this. Just  order your favourite Mamaearth products, and boom—a tree gets planted. Quick, simple, and impactful— just the way we like it!”

Mamaearth planted a tree for each order from their website and mobile app from 2020 as part of the Plant Goodness initiative. So far, this brand has planted over 8 million trees throughout India and continues in its journey towards a greener future.

Through this partnership, Mamaearth and Zepto aim to simplify sustainability, making it a basic part  of everyday life. This campaign is a limited period activation and is available across digital platforms to create awareness and compliance toward making a sustainable tomorrow.