Lotto's Happy Feet Campaign Brings Sneakers to Life in India

Lotto, the beloved sportswear brand, has kicked off its Happy Feet campaign in India, putting sneakers front and center as a way to express who you are. After making a splash earlier this year with Agilitas Sports, Lotto is diving into India’s booming sportswear scene with a campaign that’s all about heritage, music, and movement.

Happy Feet celebrates the idea that every step tells a story. Whether it’s the energy in your stride or the rhythm of your walk, your feet show the world who you are.

The campaign’s lively film pairs the timeless 53-year-old Kishore Kumar and R.D. Burman song Yeh Jawani Hai Deewani with fresh, vibrant visuals.

It captures everyday moments of fun and freedom, showing how feet—and Lotto’s sneakers—bring personality to life. This campaign isn’t just about shoes; it’s the start of a community where people express themselves through their steps.

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“Lotto is more than just performance wear; it’s about celebrating personality and movement,” said a spokesperson from Agilitas Sports, the company bringing Lotto to India, South Africa, and Australia. Agilitas is working to make Lotto a big name across these markets. Over the next year, the brand plans to branch out into sportswear, clothing, and accessories, mixing its 50-year legacy with modern flair.

The campaign taps into a shift in India’s sportswear market. People today want brands that blend function with personality, and Lotto delivers with a laid-back yet bold vibe. Unlike the usual “hustle hard” fitness ads, Happy Feet connects with young Indians who value creativity and individuality in their active lives.

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With Agilitas Sports leading the charge, Lotto’s comeback in India is a big deal. The brand is blending global trends with local flavor, proving that sneakers are more than just footwear—they’re a way to share your story with the world.