PUMA India Signs Multi-Year Deal with NEB Sports for Mumbai & Bengaluru Marathons

PUMA India has signed on as the official sportswear partner for the Mumbai Half Marathon and the Wipro Bengaluru Marathon.

The 8th Mumbai Half Marathon is scheduled for August 17, while the 12th Wipro Bengaluru Marathon will be held on September 21. Through this strategic partnership, PUMA India will provide participants with a 360-degree experience that includes access to expert-led training runs, race-day performance gear, and on-site support during and after the race. With this, the sports brand has cemented its position in India's rapidly growing running community, which is transitioning from a recreational activity to a lifestyle and cultural force.

Key Highlights

PUMA India has entered a multi-year agreement with NEB Sports to become the official sportswear partner for the Mumbai Half Marathon and the Wipro Bengaluru Marathon, providing race-day gear and support for participants.

The collaboration aims to deliver a holistic experience, including expert-led training runs and on-ground assistance, to enhance participant performance and engagement in these marquee events.

Karthik Balagopalan, managing director of PUMA India, commented on the partnership, saying, "The sport of running is transforming India—shaping lifestyles, building communities, and redefining competition." Our collaboration with NEB demonstrates PUMA's deep commitment to fueling this momentum. India's running community is extremely vibrant, with nearly 3 million registered runners and double-digit growth in marquee events such as the Mumbai and Wipro Marathons. We believe it is an excellent opportunity to encourage them to pursue their goals and go the distance. This partnership strengthens our commitment to advancing and elevating the evolution of running in the country."

Speaking on the occasion, Nagaraj Adiga, CMD - NEB Sports, said, "We are delighted to welcome PUMA India as our official sportswear partner. At NEB Sports, we have always believed in creating inclusive, environmentally conscious sporting experiences that extend beyond the track. This association represents an exciting step forward in fostering a culture of health and wellness across communities. Together, we hope to inspire more people to lace up and hit the road with passion and purpose."

PUMA's contribution to India's running ecosystem extends beyond sponsorship. The brand has powered iconic races such as the Vedanta Delhi Half Marathon, tested high-altitude conditions at the Ladakh Marathon, and broadened its reach with the Adani Marathon. In 2024 alone, PUMA India held over 250 Training Runs across cities and introduced new formats such as the PUMA x Bumble Singles Run, cementing its position as a sports brand deeply invested in India's running culture.