Lenovo's 'Damn the Odds' Campaign Stars Bumrah, Mythpat as Brand Ambassadors

Lenovo India kicked off its exciting new campaign, Damn the Odds, bringing on board cricket star Jasprit Bumrah and popular gaming influencer Mythpat (Mithilesh Patankar) as brand ambassadors. The campaign is all about connecting with Gen Z and tech lovers, showcasing Lenovo’s cutting-edge AI-powered PCs and gaming devices.

Damn the Odds celebrates pushing limits and chasing goals with Lenovo’s latest tech, designed for creators and high-performers. Jasprit Bumrah, known for his incredible skill and never-give-up attitude on the cricket field, perfectly captures the campaign’s vibe. “It’s about staying focused and breaking barriers, just like Lenovo’s innovative products,” Bumrah shared about his role with the brand.

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Mythpat, a big name in India’s gaming and content creation scene, adds his lively energy to the mix, appealing to young fans. His knack for engaging millions through his content matches Lenovo’s mission to empower creators with tools like the Yoga and Legion series, built for gaming, creativity, and more.

Lenovo’s campaign aims to inspire young Indians to tackle challenges and chase their dreams. “Jasprit and Mythpat embody the spirit of defying odds with skill and passion, just like our AI PCs,” said a Lenovo India spokesperson. The campaign will feature social media challenges, digital promotions, and events to connect with tech-savvy audiences.

With India’s love for gaming and tech on the rise, Lenovo is highlighting its Intel-powered devices built for top-notch performance. The Damn the Odds message positions Lenovo as a brand that fuels ambition, whether you’re scoring on the pitch or dominating in virtual worlds.

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This move builds on Lenovo’s efforts to blend tech with what’s trending, like their recent Formula 1 event in London. With Bumrah and Mythpat leading the charge, Lenovo is ready to motivate a new generation to defy the odds and achieve big things with smarter technology.