L'Oreal Paris Marks Diwali with Alia Bhatt in Festive Film

L’Oréal Paris has unveiled its premiere Diwali campaign in India with a heart-rending short film titled Mujh Mein Hai Diwali (Diwali Lives in Me).

The film, which features brand ambassador Alia Bhatt and her childhood friends Akansha Ranjan Kapoor and Anushka Ranjan, is an emotional homage to sisterhood, self-confidence, and the happiness of the festival.

Directed by Shirsha Guha Thakurta and produced by Ramya Rao, the movie will remind one of the magic of Diwali with the help of laughter, home-cooked delicacies, and considered gift-giving.

With Meenal Agarwal taking care of the colorful sets, a beautiful soundtrack, including lyrics by Prasoon Joshi, music by Sneha Khanwalkar and vocals by Harjot Kaur, injects an emotional feel that feels like Diwali itself.

The movie echoes the well-known motto of L’Oréal Paris, Because You are Worth It, as the presence of inner strength in women and close friendship brightens up the festival. 

• L’Oréal Paris Unveils First Diwali Film ‘Mujh Mein Hai Diwali’ Starring Alia Bhatt
• Alia Bhatt Shines in L’Oréal Paris’s Festive Campaign Celebrating Sisterhood and Self-Love
• L’Oréal Paris Celebrates Diwali with Emotional Short Film ‘Mujh Mein Hai Diwali’

It also emphasizes on the festive offerings of the brand such as L’Oréal Paris gift boxes, which make great presents to friends and family, as well as on the new Infallible Laque Resistance line of lipsticks, which makes the festival color bold and long-lasting.

“We’re so excited to share our first Diwali film in India,” said Dario Zizzi, General Manager of L’Oréal Paris India. “Mujh Mein Hai Diwali celebrates the real connections and confidence that make this festival special for women.”

Prasoon Joshi, Chief Creative Officer at McCann Worldgroup, who led the campaign’s vision with an all-female creative team, added, “Diwali is about more than lights—it’s about the glow inside us. Working with Alia, Shirsha, Sneha, and Harjot to tell this story was truly special.”

Sneha Khanwalkar shared, “Diwali always feels personal to me. Prasoon’s lyrics and Harjot’s voice, combined with Alia’s energy, made this project unforgettable.”

The film is now live on L’Oréal Paris’s digital and social media platforms, with influencer collaborations and ads spreading its message. As the world’s top beauty brand, L’Oréal Paris uses this campaign to remind everyone that Diwali’s true magic comes from self-love and the warmth of friendship.

Also Read: Zoya Jewels Unveils Campaign Inspired by Kashmir's Charm

In a busy festive season, Mujh Mein Hai Diwali feels like a warm hug, showing that the brightest moments come from the heart. Whether sharing a gift or celebrating with friends, this film inspires everyone to shine this Diwali.