Alia Bhatt Leads Star-Studded Flipkart Big Billion Days Campaign

Flipkart, the leading online shopping platform in India, has recently announced their Big Billion Days (BBD) 2025 campaign, and it is a show-stopper!

The ad, with Bollywood superstar Alia Bhatt as the lead, involves a spirited group of 11 celebrities, and it captures the spirit of shopping during the festivities. The campaign was developed by Leo Burnett and is all about the excitement and happiness of shopping around the festive season in India.

The ad kicks off with child influencer Arista Mehta showing off her BBD haul in a fun office scene before stepping into a glamorous event with VVIP perks.

Things get hilarious in a lift when Arista spots Alia Bhatt and Amitabh Bachchan holding matching phone covers. She cheekily says, “AB, AB – 2AB,” leaving the two stars laughing.

The campaign also stars Sreeleela, Mahesh Bhatt, Farah Khan, celebrity chef Dilip, boAt’s Aman Gupta, Jannat Zubair, Sakshi Shivdasani, Yashraj Mukhate, and comedian Bassi, making it a vibrant mix of talent.

• Flipkart Big Billion Days 2025: Alia Bhatt, Amitabh Bachchan & 11 Stars Shine in Festive Ad
• Star-Studded Flipkart BBD Campaign Brings Bollywood Glamour to Festive Shopping
• Big Billion Days 2025: Flipkart’s Celebrity-Packed Ad Rekindles Festive Shopping Magic

The idea behind the ad is to bring back the magic of past BBD events, reminding everyone why Flipkart is the go-to for festive shopping. Pratik Shetty, Flipkart’s VP of Growth & Marketing, said, “Our focus was to recreate the magic consumers feel during Big Billion Days. This campaign brings that delight to every touchpoint, making shopping a memorable experience.” From daily essentials to high-end gadgets, Flipkart promises great deals and super-fast delivery across India.

Social media is already buzzing with fans adoring the Bollywood-style humour and the recognisable humour in the ad. The star power of Ali combined with a variety of cast members makes the campaign feel new and inclusive. The advertisement ends with Alia riding Arista in a shiny vehicle which is a reference to the high-end shopping experience that Flipkart provides.

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As the festive season approaches, the BBD 2025 campaign by Flipkart is poised to turn online shopping into a fun, exciting, and memorable experience to all.