Zoya Jewels Unveils Campaign Inspired by Kashmir's Charm

The House of Tata luxury jewellery brand, Zoya, has unveiled its astonishing new campaign, Whispers from the Valley in honour of the magnificent scenery of Kashmir.

The campaign has been shot in Srinagar, towards the end of the summer, where the valley transitions through colorful chinar leaves to frost-touched apples, and in-flowering tulips, and portrays the theme of change, elegance, and classical beauty.

The campaign, designed by Sharon Nayak and the marketing team of Zoya, narrates a very touching tale using gorgeous visuals and a heart-felt musical background by Kavish and Kanisk Seth.

Through the films and photos, Zoya demonstrates the fundamental belief of jewellery that takes in emotion, movement, and beauty of nature.

The campaign uses a figure of the Zoya woman as the epitome of strength and renewal, just like changing seasons of Kashmir.

• Zoya’s ‘Whispers from the Valley’ Campaign Celebrates Kashmir’s Timeless Beauty
• Zoya Jewels Unveils Kashmir-Inspired Collection Showcasing Nature and Elegance
• Sonam Kapoor Shines in Zoya’s New ‘Whispers from the Valley’ Jewellery Campaign

Whispers from the Valley collection was released earlier this month in a very interesting event in Hyderabad where Sonam Kapoor, the brand ambassador put on the gorgeous Spring Song choker and earrings. Kapoor, a global style icon, shared, “This collection feels so personal to me. Inspired by Kashmir’s rich culture, these designs spark emotions and inspire creativity.”

Sharon Nayak, founder of Sharon Nayak Design, said, “Zoya’s jewellery always inspires me, and Whispers from the Valley feels like a story waiting to be shared. Kashmir’s changing seasons perfectly reflect the emotional depth and natural beauty of Zoya’s pieces.”

Ajoy Chawla, CEO of Titan Company’s Jewellery Division, added, “Kashmir is like poetry for India, and this campaign celebrates its seasons. The Zoya woman embraces this beauty, embodying renewal and elegance.”

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The campaign is being distributed via print, digital and large scale advertisement mediums, and future previews are scheduled in New Delhi, Mumbai, Pune, Bengaluru and Ahmedabad. The whispers of the Valley focus on the incredible workmanship of Zoya and the relationship between nature, femininity and eternal workmanship, permanently anchoring the brand as a producer of jewellery that really rings.