Kotak Life Celebrates 25 Years with Heartwarming Brand Film

Kotak Mahindra Life Insurance Company Ltd., better known as Kotak Life, is celebrating its 25th anniversary with a heartfelt brand film called Hausla Hain… Hamesha Kar Pau.

The film shines a light on the strength and dreams of everyday Indians.  Since starting in 2001, Kotak Life has grown into one of India’s top life insurance companies, covering more than 50 million people, managing assets worth over ₹95,000 crore, and boasting a 98.6% claim settlement ratio for the 2024-25 financial year.

Narrated by actor Rajkumar Rao, Kotak Life’s brand ambassador, the film tells moving stories of regular people working hard for their loved ones.

It shows a father making sacrifices for his son’s joy and young parents securing their child’s future through education.

The tagline, “Aapko Hausla Dene… Hum Hai Hamesha” (We’re always here to give you courage), reflects Kotak Life’s promise to be more than just an insurer—it’s a partner in helping people achieve their dreams with financial security.

• Kotak Life marks 25 years with Rajkumar Rao’s inspiring brand film on courage
• Kotak Life celebrates 25 years, covering 50M+ lives with 98.6% claim success
• “Hausla Hain… Hamesha Kar Pau” – Kotak Life’s 25-year journey of trust and security

Mahesh Balasubramanian, Kotak Life’s Managing Director, shared, “As we celebrate 25 years, we look back with pride and forward with purpose. This film captures our journey of being there for customers in moments that matter most, reflecting the trust they’ve placed in us and the strength of Indian families.”

Available in five languages, the film is being shared on platforms like YouTube, Meta, LinkedIn, and SonyLiv, including during Kaun Banega Crorepati, where Kotak Life is a partner sponsor. This aligns with their goal to make life insurance more accessible and support the industry’s aim of “Insurance for All by 2047.

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Kotak Life’s 25 years showcase its dedication to putting customers first and helping them feel secure. The film honors the millions of families who trust Kotak Life to protect their dreams, cementing its role as a source of hope and strength. Check out www.kotaklife.com for more.