SRK and Jagapathi Babu Bring Zing to Thums Up's Latest Biryani Campaign

The famous Coca-Cola India brand Thums Up has recently released a catchy new advertisement campaign titled Biryani Ek Nahi, Do Haath Se Khaate Hai featuring Bollywood superstar Shah Rukh Khan and Telugu actor Jagapathi Babu.

Directed by Karthik Subbaraj, the campaign is all about praising the unconquerable duo of biryani and Thums Up and making it an experience that cannot be overlooked.

The television commercial begins with a dramatic direct clash between Khan and Babu, but the mood changes to a spirited one as a plate of hot biryani and a shot of Thums Up are served on the table. Put aside your phone, omit the spoon and plunge your hands directly into the biryani, one hand into the food the other into the drink. It is about the fun of living in the moment and savoring the bold.

The campaign is based on the three-year effort of Thums Up to establish biryani and Thums Up as a legendary pair, having followed up on their successful Toofani Biryani Hunt series in 2023.

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Sumeli Chatterjee, who heads Sparkling Flavours at Coca-Cola India and Southwest Asia, said, “Thums Up stands for moments that are bigger than the ordinary. We’ve shaped the biryani-Thums Up pairing into a distinct ritual, and this campaign cements it as social currency.” Jagapathi Babu chimed in, “Biryani is a tradition. Its aroma and spices tell a story, and with Thums Up, that story has a perfect ending.”

Kalpesh Patankar, Group CCO at VML India, added,“This campaign redefines the biryani experience, inviting India to pick up biryani with one hand and a Thums Up with the other for an unforgettable celebration of togetherness.” The campaign will be everywhere—TV, social media, online, and even in-person events, with special biryani vouchers to get fans excited.

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With Shah Rukh and Jagapathi bringing the energy, Thums Up is doubling down on its mission to make every biryani meal a bold, unforgettable moment.