PepsiCo Unveils Bold New Corporate Identity After 25-Year Hiatus

PepsiCo just rolled out a brand-new corporate identity, the first major update in nearly 25 years. It’s a big change for the company behind favorites like Pepsi, Lay’s, Gatorade, and Quaker, and it comes with a simple, cheerful tagline: “Food. Drinks. Smiles.”

The new design puts a smile front and center. It’s meant to show how PepsiCo wants to make people happy with every snack or sip.

The updated logo keeps the familiar “P” but gives it a modern twist, while a fresh color scheme inspired by nature—think rich earth tones and bright drink hues—pairs with a friendly, lowercase font.

Founded 60 years ago through the merger of Pepsi and Frito-Lay (formerly Lay’s), PepsiCo has evolved dramatically, yet its corporate branding had stagnated since the late 1990s. “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said Chairman and CEO Ramon Laguarta.

• PepsiCo unveils new corporate identity and “Food. Drinks. Smiles.” tagline after 25 years
• PepsiCo debuts modern logo and cheerful “Food. Drinks. Smiles.” brand identity
• PepsiCo rebrands after 25 years with fresh logo, colors, and smile-inspired design

Jane Wakely, the company’s Chief Consumer and Marketing Officer, adds that the smile is a promise. “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future – reflecting our wide portfolio of beloved foods and drinks brands. By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”

The company began 60 years ago when Pepsi merged with Frito-Lay. Since then, it’s grown into a food and drink giant, but its corporate image hadn’t changed much since the late ’90s.

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You’ll start seeing the new look online first—on PepsiCo.com and social media—then on packaging, offices, and signs worldwide. It’s a clear signal: PepsiCo is moving forward, with sustainability and customer happiness at the core.