Sanya Malhotra Leads HMD's Youthful 'Claim Your Vibe' 5G Ad

HMD Global, the company behind Nokia phones, just launched its new HMD Vibe 5G smartphone with a lively brand film featuring Bollywood star Sanya Malhotra. The campaign, called “Claim Your Vibe,” is all about connecting with India’s Gen Z and millennials by focusing on self-expression and lifestyle, rather than just tech specs.

The vibrant film shows Malhotra using the Vibe 5G to capture spontaneous moments, express her unique style, and stay connected with fast 5G—all at an affordable price. Aimed at the sub-₹10,000 to mid-range market, the phone offers AI-powered features, digital wellbeing tools, and a sleek design that fits the fast-paced lives of young users.

Ravi Kunwar, CEO & Vice President of India & APAC at HMD, shared the company’s vision: "In a market that often focuses solely on specs, we are making it about the experience. It’s about how the device optimizes your day and enhances your life, not just a single feature. Our partnership with Sanya and the launch of Vibe 5G is a key milestone in our brand journey. With a full-line presence from sub-₹10,000 to higher mid-range devices, we are now positioned to win the hearts of young Indians by combining lifestyle, AI-driven utility, and digital wellbeing."

• Sanya Malhotra stars in HMD’s ‘Claim Your Vibe’ Vibe 5G launch
• HMD Vibe 5G targets Gen Z with lifestyle-driven campaign
• Affordable HMD Vibe 5G debuts with Sanya Malhotra ad film

Malhotra, known for hits like Dangal and Badhaai Do, brings her relatable charm to the campaign. “Claiming your vibe means being yourself with confidence,” she said. "My journey with HMD began with loving the style and camera of their special edition phones, and now with the Vibe 5G, it’s about how the device becomes a seamless part of expressing my creativity every day. The device is engineered to deliver a powerful, smooth 5G experience without compromising on the features that matter most to young users, packaged in a stylish, budget-friendly design. It’s not just a phone; it’s a partner in my vibe."

The campaign, created by Rajesh Minocha of And And Brand Partners, bursts with youthful energy. “We wanted to capture the joy of being yourself,” Minocha said. “Sanya was the perfect fit to bring that confidence and fun to life.”

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The “Claim Your Vibe” campaign is rolling out across TV, print, social media, and digital platforms, with special activations planned for events like Music Day and Social Media Day. You’ll also see eye-catching in-store displays and online promotions. With Malhotra’s star power and a focus on empowering young users, HMD is ready to make waves in India’s smartphone market.