IRTH Bags Debuts First Campaign with Twinkle Khanna

IRTH Bags, a new brand from Titan, has kicked off its debut campaign with Twinkle Khanna, known as Mrs. Funnybones, as its first brand ambassador.

With her sharp wit and charm, Khanna brings a fresh, relatable vibe to the campaign, showcasing IRTH’s stylish and practical handbags designed with women’s real-life needs in mind.

The campaign launches with a series of fun, short films that dive into the everyday struggles women face with their bags—like zippers that jam at the worst moment or designs that don’t keep up with a busy day.

IRTH turns these frustrations into solutions with bags that are both chic and functional. The first film highlights the Initials collection, IRTH’s monogram line, which embodies the brand’s motto: “Perfect design isn’t just seen, it’s felt.” From roomy shoulder bags to sleek handhelds, each piece blends timeless style with modern practicality.

• IRTH Bags debuts campaign with Twinkle Khanna as brand face
• Twinkle Khanna brings wit to IRTH Bags’ stylish debut campaign
• Titan’s IRTH Bags launches Initials collection with Twinkle Khanna

Kanwalpreet Walia, head of Titan’s Women’s Bag Division, shared, “A woman’s bag is her constant companion, holding her secrets, snacks, and style. With Twinkle’s humor and charisma, we’re sparking honest, playful conversations about the bond women share with their bags.” Khanna echoed this, saying, “A woman’s handbag holds a world—snacks, secrets, even a screwdriver! This campaign resonates with me because it celebrates bags as companions in life’s chaos and charm.”

Created by Kondurkar Studio and directed by Afshan Hussain Shaikh, the campaign pairs Khanna’s playful storytelling with IRTH’s thoughtful designs. Amrish Kondurkar, the studio’s founder, said, “This collaboration elevates everyday moments with thoughtful design and Twinkle’s joyful perspective.”

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The Initials collection is now out, and the first film is live on IRTH’s and Khanna’s Instagram and YouTube. As India’s women’s accessories market grows, IRTH is making its mark with bags that add style and confidence to daily life.