Chicnutrix Unveils Anime-Inspired 'Glow Mode On' with Sreeleela

Chicnutrix, a popular wellness brand, has rolled out an exciting new campaign called Glow Mode On, featuring actress Sreeleela in a lively anime-style format. Created by the creative agency Talented and brought to life by Paper Boat Studios, this campaign takes a bold, fresh approach to beauty and skincare advertising.

It uses the colorful and dynamic world of Japanese anime to showcase Sreeleela fighting dark spots and pigmentation, highlighting Chicnutrix’s star ingredient: 100% Japanese glutathione.

The campaign stands out by blending anime’s unique visuals, energetic sequences, and catchy sound effects with a skincare message.

Directed by Misha Ghose and produced by Karan Boolani of AKFC Network, the ad combines Sreeleela’s spirited performance with stunning animation details—like sparkles and bokeh effects—crafted by Paper Boat Studios. It’s a fun, eye-catching mix that feels both new and authentic.

• Chicnutrix launches anime-inspired ‘Glow Mode On’ with Sreeleela
• Sreeleela shines in Chicnutrix’s bold anime-style skincare campaign
• Chicnutrix redefines beauty ads with anime-driven ‘Glow Mode On’

Rohan Manglani, Head of Marketing at Fast&Up and Chicnutrix, shared why they chose anime: “Chicnutrix stands for boldness and confidence. Anime reflects our identity and echoes our Japanese glutathione USP, making it the perfect medium to stand out in the crowded skincare market.”

Aarushi Raghwa and Malvika Thirani from Talented explained their creative process: “We wanted a beauty film that feels unpredictable, avoiding clichés of the genre. By diving deep into anime’s pacing, tropes, and soundscapes, we crafted a campaign that feels authentic to the art form while delivering a skincare narrative inspired by Sailor Moon.”

You can catch Glow Mode On on platforms like Meta, YouTube, and OTT services, reaching audiences far and wide. Misha Ghose shared her excitement about the project: “Choreographing defense poses for a beauty film was a first. Sreeleela’s energy and Paper Boat’s animation brought this vision to life.”

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With Glow Mode On, Chicnutrix is shaking up the skincare world, blending bold storytelling with a message of glowing confidence.