IndiGo Partners Nobero to Extend BluChip Rewards to Shoppers

IndiGo has partnered with travel-focused apparel brand Nobero to extend earning opportunities under its BluChip loyalty programme.The collaboration allows IndiGo BluChip members to earn rewards while shopping for apparel, linking lifestyle purchases with travel rewards.

Under the partnership, IndiGo BluChip members will earn one BluChip for every ₹100 spent on Nobero products.The offer is available on Nobero’s official online platform and is open to all registered members who complete the required account linking process. Once linked, eligible purchases automatically accrue points, which are credited to the customer’s BluChip account after purchase validation.

The partnership has been signed for a period of three years and is aimed at expanding the relevance of the BluChip programme beyond air travel. By integrating retail rewards into its loyalty ecosystem, IndiGo is seeking to remain engaged with customers even when they are not flying.

• IndiGo partners Nobero to extend BluChip rewards to shoppers
• IndiGo BluChip members can earn points on Nobero apparel purchases
• Airline expands loyalty programme beyond flights with retail partnerships

Nobero, which positions itself around comfort-led and travel apparel, aligns with IndiGo’s focus on convenience and utility for frequent travellers. The airline believes that offering rewards across everyday spending categories can strengthen customer loyalty and increase programme usage across a wider customer base.

BluChips earned through Nobero purchases can be redeemed for flight bookings and other benefits available within the IndiGo BluChip programme, subject to existing redemption terms. The airline has indicated that such partnerships form part of a broader strategy to add practical value for members through non-air partners.

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Industry observers note that airlines are increasingly using lifestyle collaborations to deepen customer relationships and differentiate loyalty programmes in a competitive market. For IndiGo, the Nobero tie-up marks another step in building a rewards ecosystem that connects travel with routine consumer spending, offering members more frequent opportunities to earn and redeem points.