BookMyShow Collaborates with IndiGo to Improve Attendance at Live Events

BookMyShow, India's leading entertainment platform, has joined forces with IndiGo, the country's top airline, to reveal the 'Runway to Party' campaign. 

Focused on growing footfalls, the campaign offers complete advantage for attendees of three major music festivals: Bandland 2024 in Bengaluru, Sunburn Goa 2024, and Lollapalooza India 2025 in Mumbai.

Festival-goers booking their tickets through BookMyShow will enjoy up to 20% discounts on IndiGo flights, making travel more reasonable.

Furthermore, attendees of Sunburn Goa 2024 will enjoy up to 30% off on 6E Add-ons, which cover precedence check-in, seat selection, and extra baggage allocations.

Dolly Davda, Head – Marketing, BookMyShow, said, “At BookMyShow, we are committed to putting the consumer experience first and this partnership underscores our dedication to enhancing every aspect of their journey. The ‘Runway to Party’ combines our strengths, exemplifying our dedication to creating unparalleled experiences by seamlessly integrating travel and entertainment.”

With the improvement in India’s architecture and digital connectivity, the requirement for live music events is experiencing an important increase.

BookMyShow noted that festivals such as Bandland 2023 and Lollapalooza India 2024 have enticed a considerable number of attendees from other than their host cities, emphasizing the ascend of entertainment tourism. For example, 28% of Bandland 2023's audience traveled from other cities, and 36% of attendees at Lollapalooza India 2024 came from outside Mumbai. This trend not only encourages the local economies through higher spending on lodging, food, and travel but also points out  the role of live entertainment in driving tourism.