Hungama Digital Media Rebrands Hungama App as Hungama OTT

Hungama Digital will be rebranding its primary platform, the Hungama App as Hungama OTT. This metamorphosis will reflect Hungama's vision of providing an all-in-one entertainment destination.

The highlight is that Hungama OTT is passionate about accessibility, allowing entertainment to stay at the users' fingertips. It is indeed the best music destination for every movie buff or podcast lover.

This offers the users with a vast network of blockbusters from Hollywood and Bollywood and hundreds of Indian languages, it includes each genre. To change the nature of entertainment that is seen today in India, Hungama focuses on original content, which comes as an alternate way of engagement with digital content. Hungama Originals thus differs from a traditional narrative method, as here, quality-driven, engaging narration is provided and catered toward the changing minds of the viewer in the new digital world. This shift focuses on new and innovative content, thus improving the quality of viewing and providing a variety of entertainment to the users.

Hungama has a large video library with over 5000 films that are in English, Hindi, and other regional languages. Also available here are more than 1500 short films. In addition to the above, it carries a wide variety of kids' content and television programmes amounting to over 7500 hours of entertainment. The platform also hosts an enormous library of over 150,000 short videos covering genres such as music, film gossip, humor, spirituality, lifestyle, and more. Given this diversity of content, it reaches a very broad audience and guarantees there is something for everyone to enjoy.