Cheil India Unveils Groundbreaking AI-Powered Print Campaign for Samsung

Cheil India has run a first-time print campaign of Samsung Galaxy S25 Ultra which uses traditional print media in a whole new way by leveraging the capacity of mixed reality for the first time in print media. As the project combines augmented reality (AR) and artificial intelligence (AI) to design an interactive newspaper advertisement and invite people to a dynamic voice-controlled experience.

The campaign enables readers to scan the advertisement, talk to the voice assistant, and experience a virtual world filled with smart AI functions and clever features that the Galaxy S25 Ultra is capable of. The advertisement makes the high-tech phone a reality by talking about beautiful camera results as well as being able to access smart responses.

The immersive style of presentation focuses on this phone as a premium device with a 200MP main camera, 50MP wide-angle lens, and Snapdragon 8 Elite processor, which will appeal to tech-savvy customers who want high-performance devices.

• Cheil India Launches First-Ever AI + AR Print Ad for Samsung Galaxy S25 Ultra
• Samsung Galaxy S25 Ultra Print Campaign Blends Mixed Reality and Voice AI for Immersive Experience
• Cheil India Reinvents Print Advertising with AR-Powered Galaxy S25 Ultra Campaign

Sudhir Das, Senior Executive Creative Director at Cheil India, emphasized the campaign’s vision, stating, “We wanted to create a print experience for the age of social media, blending filmmaking, digital illustrations, AR, and AI.” Samsung’s support as a tech pioneer enabled Cheil to push creative boundaries, transforming a static medium into an engaging, shareable experience tailored for today’s digital-savvy audience.

Introduced with impressive deals, the Galaxy S25 Ultra launched at Rs 1,29,999 is now on Amazon with exchange offers and bank discount to sell as low as Rs 62,200. This allows it to make the premium smartphone available to the consumers as it has a 6.9-inch QHD+ AMOLED 2X display, with a brightness of 2600 nits.

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The campaign does not only demonstrate technological excellence of the Galaxy S25 Ultra but reinvents the role of print media in the world of AI. The combination of creativity and innovation has created a fresh standard of advertisement by Cheil India and Samsung, bringing back the tradition along with futuristic interaction to impress the viewers.