House of McDowell's Soda Names Vijay Deverakonda as New Brand Ambassador

The Diageo Indian brand of Soda, House of McDowell has engaged the services of actor Vijay Deverakonda as the new brand ambassador.

He is joining hands with Kartik Aaryan, who has been associated with the brand a few years, in a fun campaign that is all about friendship and young Indians.

The gesture is meant to reach out to the new generation fans, particularly in South India, where Vijay enjoys massive admirers.

The ad is centered around the strength of authentic friendship which is what House of McDowell Soda has always been about.

With Vijay and Kartik combining the relatable authenticity and familiar popular charm, the brand is aiming at uniting the people through shared tales of friendship about which anyone can relate regardless of their ethnic background. It is all about getting the feeling of chilling with your best friends.

• House of McDowell’s Soda Welcomes Vijay Deverakonda as New Brand Ambassador
• Vijay Deverakonda and Kartik Aaryan Team Up for House of McDowell’s Friendship Campaign
• Diageo India’s House of McDowell’s Soda Celebrates Friendship with Star Duo Vijay & Kartik

Varun Koorichh, Vice President and Marketing Portfolio Head at Diageo India, shared his excitement about the partnership. “House of McDowell’s Soda celebrates friendships that create unforgettable moments and unbreakable bonds. Vijay Deverakonda embodies the values of today’s generation—authentic, grounded, and rooted. Together with Kartik Aaryan, they represent the emotions and aspirations that define modern India,” he said.

Vijay, known for his approachable personality, couldn’t be happier about joining the brand. “My closest friends have shaped my life through every high and low. House of McDowell’s Soda celebrates these real, unfiltered bonds that ground and uplift us. This collaboration feels personal—it’s about staying connected to your roots and cherishing memories with your yaars,” he shared.

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With Vijay and Kartik leading the way, House of McDowell’s Soda is ready to make a bigger splash across India. The campaign will roll out on various platforms, using the duo’s star power to share stories of friendship that hit home for fans everywhere.