Hero MotoCorp, Rajamouli Launch 'Destini 125' Scooter Drive

Hero MotoCorp, the leading brand of two-wheeler in India has introduced an exciting new campaign titled "Hero ka Scooter, Scooter ka Hero" to introduce its new high-end Destini 125 scooter.

In collaboration with the famous film-maker S.S. Rajamouli, with the blockbuster films such as RRR and Baahubali, the campaign makes daily commuting a movie experience and introduces the Destini 125 as a cool, dependable, and powerful ride.

The campaign includes a number of short movies that mix the epic narration of the story with the life stories of the riders.

It makes the Destini 125 look like more than a scooter, it is a reliable friend that enables individuals to go around the crowded streets of the city with confidence and pride.

These movies emphasize the themes of reliability, daring fashion and fun of riding, and are targeting young professionals, families and any person interested in a practical, yet aspirational scooter.

• Hero MotoCorp, Rajamouli unveil Destini 125 scooter with epic campaign
• ‘Hero ka Scooter, Scooter ka Hero’ launches Destini 125 for urban riders
• Destini 125 scooter blends style, performance, and Rajamouli’s cinematic flair

The Destini 125 is itself full of amazing features. With its Retro Chrome Styling and a roomy floorboard, it adds old-fashioned attractiveness and a touch of modernity to the experience and makes long rides enjoyable. The bigger alloy wheels are more stable on the rough roads and its 59 km/l mileage is the best in its category are affordable. With a bright LED projector headlight with daytime running lights (DRL) and auto-cancel winkers, the safety is taken into consideration, so that the night rides might be safer.

Aashish Midha, Head of Marketing at Hero MotoCorp India, shared, “At Hero MotoCorp, we are committed to delivering products that reflect evolving aspirations of our customers while reinforcing our leadership in the two-wheeler industry. The Destini 125 brings together style, performance, and convenience, making it a natural choice for today’s riders. Our collaboration with S.S. Rajamouli, a legendary filmmaker known for creating iconic, larger-than-life stories, has enabled us to showcase this scooter with the grandeur and impact it deserves. ‘Hero ka Scooter, Scooter ka Hero’ campaign not only showcases the strengths of the Destini 125 but also underpins Hero’s role as the trusted brand of choice for millions of customers.”

Prasoon Joshi, Chairman APAC and CEO at McCann Worldgroup India, the agency behind the campaign, added, “With Hero Destini 125, our idea was to present it as a true ‘Hero’ in itself. So we imagined it through the scale and drama of an S.S. Rajamouli vision — where spectacle meets pride. The grandeur isn’t just for effect; it’s about celebrating the larger-than-life confidence the scooter gives its riders, creating a narrative that elevates both the scooter and the brand to an iconic stature.”

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Through this campaign, Hero MotoCorp will be able to consolidate its position in the expanding scooter market. The Destini 125 will be sold at prices of 85,000 (ex-showroom) and is available in Hero dealerships across the country. The buzz is already going on in the social media, and the entry of Rajamouli created excitement and will probably increase sales of this scooter of a star.