Farah Khan Dives into Cred's Wild AI Ad Campaign

As the Asia Cup heats up, Cred has dropped another head-turning ad, this time starring choreographer and filmmaker Farah Khan. Following Gautam Gambhir’s bizarre run-in with a tongue-slurping ice-cream cone and a gorilla, Khan’s ad takes things to a new level of weird.

Picture her face melting into a creepy chocolate goo—a visual that’s equal parts wild and unsettling. This ad sticks to Cred’s playbook of grabbing attention with over-the-top, AI-generated chaos.

In the ad, Khan watches the madness unfold next to a grinning brand exec. You’d expect her to lose it, but she stays cool. Why? Her team reminds her the ad’s already paid for, so she rolls with it.

True to Cred’s style, the actual message—pay your credit card bills on the Cred app for a chance to win chocolates from BigBasket—gets buried under the absurdity. It’s there, but you have to squint to notice it.

• Farah Khan Stars in Cred’s Bizarre AI Ad with Chocolate-Goo Twist
• Cred Pushes Boundaries Again with Farah Khan’s Wild AI Campaign
• Farah Khan Joins Cred’s Quirky Ad Series Amid Asia Cup Buzz

Cred’s been winning fans with its quirky, shock-heavy ads that make people stop and stare. From cricket stars to Bollywood icons, they’ve mastered the art of turning heads. But what used to feel fresh is starting to seem like more of the same. The crazy visuals still pull you in, but they’re not as surprising anymore. Some wonder if Cred’s bold approach is starting to feel like a one-trick pony.

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So, what’s next for Cred? The brand’s become a favorite in India’s start-up scene, and its ads always spark chatter. But the real question is whether these wild campaigns actually get people to use the app for paying bills. With Farah Khan’s chocolate-goo moment making waves, Cred’s keeping the conversation alive. Still, it’s unclear if audiences are as hooked as they once were—or if they’re just here for the spectacle. Will Cred stick with the chaos or try something new? Only time will tell.