Hero MotoCorp Celebrates Splendor's Legacy in New Campaign

Hero MotoCorp has launched a new campaign titled “Ek Raasta Hai Zindagi” to celebrate the enduring legacy of its iconic motorcycle, the Splendor.

Created by McCann Worldgroup, the campaign highlights the Splendor’s connection with everyday India. The film captures moments from roads, towns and cities, portraying the bike as a reliable partner in people’s journeys through life.

Prasoon Joshi, CEO & CCO at McCann Worldgroup India, noted that Splendor is “woven into the very fabric of India’s culture.”

He added the campaign draws on nostalgia and relevance, invoking the classic song “Ek Raasta Hai Zindagi Jo Tham Gaye Toh Kuch Nahin” revitalised by singer Shankar Mahadevan and filmmaker Abhinay Deo. 

According to Hero MotoCorp’s head of marketing for the India business unit, Splendor remains the world’s largest-selling motorcycle in its category.

• Hero MotoCorp Launches ‘Ek Raasta Hai Zindagi’ Campaign Celebrating Splendor’s Legacy
• Hero Splendor Honoured in New ‘Ek Raasta Hai Zindagi’ Campaign by McCann
• Hero MotoCorp Pays Tribute to Iconic Splendor with Shankar Mahadevan’s New Song

The campaign aims to honour this milestone while connecting with younger riders who view the bike as dependable and practical.

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The “Ek Raasta Hai Zindagi” campaign will run across TV, digital, and social media platforms. It underscores the message that life is a continuous journey — and the Splendor has been part of that road for millions across India.