Haier India Named Title Sponsor for JioHotstar's Match Centre
HIGHLIGHTS:
- Haier India partners as the title sponsor for JioHotstar's Match Centre Live during the ICC Men's Champions Trophy 2025.
- The collaboration aims to engage premium, tech-savvy, young audiences and enhance brand visibility during the cricket event.
- Haier targets millions of cricket fans, reinforcing its innovative image through live match stats, expert insights, and ads across digital platforms.
- The partnership highlights Haier’s high-tech products like refrigerators, TVs, washing machines, and air conditioners to Indian consumers.
Haier Appliances India, a world leader in the appliance industry, made its partnership as title sponsor of Match Centre Live on JioHotstar during the ICC Men's Champions Trophy 2025 from February 19 to March 9, 2025.
With this alliance, Haier intensifies its market strategy targeting premium, young, technology-oriented, and modern-generation consumers via leading sporting events. In keeping with its commitment of enhancing fan experience, Haier India would step up its visibility even during the much-awaited cricketing event on the global platform.
Connecting to the power of cricket in India, the consumer durable brand has high hopes for a boost in brand recall as the entire country comes together to cheer for the Men in Blue. The ICC Men's Champions Trophy opportunity is at the doorstep for Haier India to build a connection between itself and the millions of cricket enthusiasts and fans by immersing itself into the digital landscape.
Commenting on the collaboration, NS Satish, president, Haier Appliances India, said, “Cricket is deeply embedded in India’s culture, bringing together fans across generations. Over the years, Haier India has strengthened its connection with Indian consumers by partnering with leading global and national sporting events. Our latest collaboration with JioHotstar for the ICC Men’s Champions Trophy further solidifies this commitment, allowing us to engage with cricket enthusiasts, young audiences, premium consumers, and Indian households alike. This partnership not only amplifies our brand presence but also reinforces Haier as an innovative, challenger brand, seamlessly integrating technology with the passion of cricket.”
By being the title sponsor of the Match Centre Live, Haier India ensures to cover all the digital platforms pertaining to live match statistics, expert insights, and commentary on all the Match Centre Live websites. It all connects with one's household through Connected TV (CTV) and Mobile channels bringing Haier's innovative product portfolio right into the view of fans.
The alliance will also display a series of television advertisements that will highlight numerous categories of Haier products. These advertisements will be dedicated to Haier'a high-tech high-end home appliances, e.g., Refrigerators, LED TVs, Washing Machines, and Air Conditioners. Therefore, reiterating its commitment in offering high-tech quality products that enhance the life of common Indian consumers with greater intelligence, comfort, and convenience.
As per the Sport-o-Tainment marketing strategy, Haier has previously used various premium sporting events for promotion including ICC Men's T20 World Cup 2024, Euro Cup, Roland Garros Tennis Tourney, and Indian Premier League.
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