Grew Solar Brand Film Features RCB Women to Spotlight Performance

Grew Solar has released a new brand film featuring players from the Royal Challengers Bengaluru Women, reinforcing its focus on solar manufacturing, brand film, and performance-driven solar solutions with an emphasis on consistency and long-term reliability.

The campaign uses the language of competitive sport to communicate how precision and discipline translate into dependable renewable energy solutions.

The film features RCB Women players Lauren Bell, Radha Yadav and Shreyanka Patil, drawing a clear comparison between elite athletic performance and the engineered efficiency of Grew Solar’s photovoltaic modules.

By placing professional cricketers at the centre of the narrative, the brand positions itself around values such as preparation, teamwork and sustained results within the women’s cricket ecosystem.

• Grew Solar brand film with RCB Women links sporting precision to solar performance
• Royal Challengers Bengaluru Women players feature in Grew Solar’s performance-led campaign
• Grew Solar uses women’s cricket to spotlight consistency and reliability in solar tech

Conceptualised and produced by EiPi Media, the film avoids overt product demonstration and instead relies on parallel storytelling. Match-day focus, training routines and on-field intensity are used to mirror the company’s approach to manufacturing solar panels designed for consistent output over their lifecycle. The message anchors on performance delivered day after day, supporting Grew Solar’s positioning in the clean energy sector.

The campaign is being rolled out across digital platforms including YouTube, Instagram, and LinkedIn, alongside integrations within the RCB Women ecosystem. The distribution strategy targets audiences that follow women’s cricket and are increasingly engaged with clean energy, manufacturing quality and sustainability-driven brands.

Grew Solar said the collaboration reflects its intent to associate with institutions that represent ambition and execution at scale. The company added that women’s cricket, with its growing viewership and credibility, aligns with its effort to build a modern, performance-led brand campaign.

EiPi Media stated that the film was executed within tight timelines, supported by a clear brief and focused messaging. The agency highlighted that simplicity and sharp storytelling were prioritised to ensure recall without diluting the core proposition.

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The brand film forms part of Grew Solar’s broader communication push as India expands domestic solar energy manufacturing capacity and accelerates clean energy adoption.