Flipkart Launches 'Advertise Now, Pay Later' to Empower Sellers

Flipkart, India’s leading e-commerce platform, has introduced an innovative advertising solution called ‘Advertise Now, Pay Later’ (ANPL), designed to support its vast network of sellers. This initiative allows sellers to run digital ad campaigns without upfront costs, interest, or hidden charges, making advertising more accessible and boosting their growth potential on the platform. 

With ANPL, sellers can tap into different ad types, like Product Listing Ads, Product Contextual Ads, or even recommended campaigns, to show off their stuff to millions of shoppers. By taking away the upfront cost, Flipkart is making it easier for small and medium-sized businesses to compete in the fast-paced world of online selling. 

• Flipkart Unveils 'Advertise Now, Pay Later' to Boost Seller Growth 
• New Flipkart ANPL Program Lets Sellers Run Ads with Zero Upfront Cost 
• Flipkart Empowers MSMEs with Interest-Free Pay-Later Ad Solution 

“This is huge for our sellers,” a Flipkart rep shared. “We get that cash flow can be tight, especially for smaller businesses. ANPL lets them use our ad tools to boost their sales and visibility, and they only pay after they see results.” It’s all part of Flipkart’s mission to create a level playing field for small businesses and MSMEs in the online marketplace. 

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Sellers can jump into the program through Flipkart’s Seller Hub, where setting up and managing ad campaigns is super straightforward. The pay-later option means they can spend their money on other things—like stocking up on inventory or sprucing up their products—while still running ads that work. Sellers who’ve tried it are already raving about how easy it is and how it’s helping them sell more. 

This move is part of Flipkart’s push to bring fresh, tech-savvy solutions to its sellers, keeping it a top player in India’s e-commerce scene. By making advertising more affordable, Flipkart is helping sellers thrive and making shopping better for customers with easier access to great products. 

The ANPL program is live now, and sellers can check it out on Flipkart’s seller portal. With online shopping booming, this program shows Flipkart’s all in for helping its sellers succeed.