Flipkart & BGMI Launch 'Name2Claim' Challenge for Prizes

Flipkart has joined forces with Battlegrounds Mobile India (BGMI) to launch the 'Name2Claim' gaming challenge, a fun and unique part of its upcoming Big Billion Days sale.

Created by DDB Mudra, this campaign invites BGMI players to show their gaming pride by legally changing their real names to their in-game usernames for a chance to win amazing rewards from a gamer’s dream wishlist.

The challenge celebrates India’s growing gaming community, where usernames like “NoobSlayer420” or “ChickenDinnerKing” are more than just names—they’re a way of life.

“Gaming is a huge passion in India, and BGMI has built an incredible community full of creativity,” said Pratik Shetty, Vice President of Marketing at Flipkart.

“With Name2Claim, we’re having fun with that passion by encouraging gamers to make their usernames official. It’s a playful way to show how much they love gaming and to remind everyone that during Big Billion Days, anything is possible.”

• Flipkart & BGMI Launch ‘Name2Claim’ Challenge with Exciting Prizes
• Big Billion Days: BGMI Players Can Turn Gamer Tags into Real Names for Rewards
• Flipkart’s ‘Name2Claim’ Challenge Lets Gamers Win Big by Embracing Their In-Game IDs

BGMI players need to create a classified ad announcing their “new identity”—their gaming username—and submit it through Flipkart’s platform. Once approved, Flipkart will publish the ad, making the name change official and entering participants into the prize draw. Winners can score awesome gaming gear like high-quality headsets, mechanical keyboards, RGB mice, and exclusive BGMI merchandise, perfect for leveling up their gaming setup. The campaign’s promotional video, made entirely from in-game footage, humorously shows gamers living out their usernames in real life.

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Gagandeep Bindra and Rahul Arcot from DDB Mudra called it a tribute to the gaming community’s fun spirit.“BGMI players are super creative and love a good challenge,” they said. “Name2Claim dares them to take their gamer tag to the next level and win big with Flipkart. It’s bold, it’s fun, and it’s totally for true fans.”

Open to verified BGMI players of legal age, the challenge ties into Big Billion Days’ theme of endless possibilities. With India’s gaming scene now boasting over 500 million players, this campaign could set a new standard for connecting brands with gamers.