Flipkart Acquires Majority Stake in Pinkvilla to Boost Gen Z Engagement

Flipkart, the Indian-based e-commerce powerhouse, has acquired a majority stake in Pinkvilla, a well-known online resource with entertainment and lifestyle information.

This move was announced on September 2, 2025, as Flipkart continues to move closer to Gen Z and millennial shoppers by leveraging the ability of Pinkvilla to produce trendy, engaging content.

Pinkvilla has a massive following due to its salacious updates on movies, celebs, and pop culture content that the younger generations cannot consume enough.

Through this takeover, Flipkart is hoping to have the insider knowledge of what is trending and apply it to make shopping online on their platform more intimate and entertaining.

It is an intelligent blend of entertainment and shopping that would provide Flipkart with an advantage in the crowded Indian e-commerce market.

• Flipkart Acquires Majority Stake in Pinkvilla to Strengthen Gen Z Engagement
• E-commerce Giant Flipkart Taps Pinkvilla’s Pop Culture Edge for Youth-Centric Growth
• Flipkart–Pinkvilla Deal Blends Entertainment and Retail to Win Over Millennials & Gen Z

Ravi Iyer, Flipkart’s Senior Vice President of Corporate, couldn’t hide his excitement: “Our acquisition of a majority stake in Pinkvilla is a critical step in our mission to deepen our engagement with Gen Z. Pinkvilla’s strong connection with its audience and content expertise will accelerate our efforts to leverage content as a key driver of growth.” Flipkart knows that stars and movies drive what people buy, especially the younger crowd, and Pinkvilla’s the perfect partner to make that happen.

Nandini Shenoy, Pinkvilla’s Founder and CEO, is pumped about the team-up. “Flipkart’s backing shows how solid our platform is,” she said. “With their support, we’re ready to take things up a notch and keep giving our millions of fans the content they love, making us an even bigger name in entertainment.”

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The deal’s almost sealed, with just a few final steps left, and both sides expect it to wrap up soon. This partnership is a match made in heaven: Flipkart gets a direct line to India’s youth, and Pinkvilla gets the boost it needs to shine even brighter.