FCB India Wins Three Gold Lions on Day 4 at Cannes 2025

• FCB India's "Lucky Yatra" campaign wins three Gold Lions in Business Transformation, Brand Experience & Creative Commerce.
• India's cumulative total on Day 4 rises to 31 Lions, surpassing last year's 14 by this point.

FCB India's Lucky Yatra has now won three Gold Lions on day four of the Cannes Lions International Festival of Creativity, following its Grand Prix victory. With a Bronze each for Ogilvy and Leo, India's total now stands at 31 Lions, easily surpassing the 14 awards the country had collected by the same point last year.

Lucky Yatra, an Indian Railways campaign that incentivizes train ticket purchases, received three Gold awards in the categories of Creative Business Transformation, Brand Experience and Activation, and Creative Commerce.

"Winning ten Lions at Cannes, including a Grand Prix, multiple Golds, Silvers, and Bronzes, is a proud moment for everyone at FCB India. What truly distinguishes it is the breadth of work across categories, platforms, and client businesses. It reflects the culture of creativity we're fostering, where strategic clarity meets bold storytelling. This isn't just about the awards. It's the consistency of thought and collaborative spirit that propels us forward," said Dheeraj Sinha, Group CEO of FCB India & South Asia.

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Ogilvy received a Bronze in the Brand Experience and Activation category for its Eye Test Menu campaign, which encourages India's truck drivers to have their eyesight checked because many have undiagnosed vision problems.

The campaign included a specially designed food menu that mimicked the white letter boards commonly found in eye clinics, with dish names replacing the letters in varying sizes. If truckers were unable to read the dish names, Titan arranged for optometrists to be present on site to perform a thorough eye examination.

Leo also received a Bronze Award in the same category for the ACKO Tailor Test, a tailoring measurement tool. If a customer's waist or hip size exceeded a certain limit, the tailor would advise them to have a heart health checkup.

With a few more stops to go, India's Cannes score could either coast or accelerate; it's a waiting game from here.