Siddhant Chaturvedi Becomes Max Fashion's First Male Brand Ambassador

Max Fashion, a fashion brand from the Landmark group and a leading value fashion brand, has roped in Bollywood star Siddhant Chaturvedi as its first brand ambassador for mens fashion. 

The new launch is exciting with their new campaign called How New Is Your New? that is aimed at catching up with the young, trendsetting youth of India. 

Having actresses Kalki Koechlin and Alaya F along with Haturvedi rounds up an enthusiastic team that symbolizes Max identity of individuality, creativity and being in the fashion now. 

The How New Is Your New? campaign is all about the sense of celebration of personal style and the way it changes. 

The brand is known to be broad in the variety of clothes with plentiful options of athleisure, casual wear, special occasion clothes, which inspires customers to change their appearance as frequently as they desire.

• Siddhant Chaturvedi Named Max Fashion’s First Male Brand Ambassador
• Max Fashion Launches ‘How New Is Your New?’ Campaign with Siddhant Chaturvedi, Kalki Koechlin & Alaya F
• Max Fashion Expands Youth Appeal with Siddhant Chaturvedi as Face of Menswear

Chaturvedi, loved for his roles in movies like Gehraiyaan and Kho Gaye Hum Kahan, brings a fresh, youthful vibe that fits the campaign perfectly. “Style today is about evolution. I’m not the same person on set, at the gym, or with friends. Max captures that shift with collections that keep pace with you,”

Sumit Chandna, Max Fashion’s Deputy CEO, shared why Chaturvedi is a great fit: “Siddhant represents a confident, creative, and forward-moving India, qualities we celebrate in our customers. This campaign empowers them to refresh their style as often as they like with curated weekly collections.” With over 520 stores in 210 cities and a strong online presence, Max is making it easier than ever for Gen Z and millennials to stay fashionable.

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The campaign is live across social media, TV, and stores, and it’s already creating a buzz. Fans on X are raving about Chaturvedi’s cool, relatable energy. As Max Fashion pushes affordable, trendy clothing, Chaturvedi’s role marks a bold step toward inspiring young shoppers to express every side of themselves through fashion.