AJIO's 'This Is How We Festival' Showcases Festive Style Diversit

AJIO, a top fashion and lifestyle platform in India, just kicked off its festive campaign called "This Is How We Festival". It’s all about celebrating who you are through your style, with a bold take on festive fashion that breaks free from the usual traditions.

This campaign features Varun Dhawan and Shraddha Kapoor who give us a colorful tour of the largest festivals in India such as Durga Pujo, Dussehra, Navratri and Diwali.

They are accompanied by the familiar faces of Zeenat Aman, Uorfi Javed, Abir Chatterjee, Malavika Mohanan, and ordinary people of all classes.

You would find fresh, surprising styling mixes such as sneakers with a dhoti, a 9 yard saree with a blazer or even a matching outfit with your pet at a Garba night. It is an entertaining manner of demonstrating how individuals blend tradition with their modern variation.

• AJIO’s ‘This Is How We Festival’ Campaign Redefines Festive Fashion in India
• Varun Dhawan & Shraddha Kapoor Lead AJIO’s Celebration of Modern Festive Style
• From Sneakers with Dhotis to Blazers with Sarees – AJIO Embraces India’s Bold Festive Spirit

“Festive fashion has often been confined to traditional templates,” an AJIO spokesperson said. “Today’s India loves to experiment, infusing personal identity and modernity into celebrations. Our campaign reflects AJIO’s role as the go-to platform where every Indian can find fashion that resonates with their unique style.”

The movement counters age, beauty, gender, and cultural stereotypes and throws light upon inclusivity, such as LGBTQ+ community and people who love pets. It is already active on social media and online platforms, and has influencer deals, outdoor campaigns, and events that can keep the Christmas spirit alive.

Hemant Shringy, from Wondrlab, AJIO’s creative partner, added, “This campaign is a celebration of India’s diverse, maximalist, and individualistic festive spirit. AJIO’s eclectic collection empowers everyone to express their personality during the festive season.”

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Under the tagline This Is How We Festival, AJIO desires to be the master of the festive fashion industry not just in terms of trends but also in terms of it being the place where the style and identity of every individual can shine. It is a call to celebrate in style and AJIO has the right outfit to do it.