Dentsu India Media Adds 80 Brands, Achieves 10% Billing Growth

The year 2024 has been a defining point for Dentsu India's Media Practice with the addition of 80 brands to its ever-expanding portfolio and billings growth at 10 percent. It marks not only a significant recovery from the challenges of 2023 but also sets the stage for an ambitious double-digit organic growth target in 2025.

Dentsu's success stems from its unique blend of Marketing, Tech, and Consulting, driving meaningful innovation and real impact.

Harsha Razdan, CEO of Dentsu, South Asia, stated, “This year has been nothing short of transformative. Our Media Practice has brilliantly leveraged cutting-edge technology and data insights to diversify and expand our core offerings, unlocking new growth opportunities. As we target a higher double-digit organic growth in 2025, our focus remains on raising the bar, delivering breakthroughs, and staying true to dentsu’s global vision of Innovating to Impact.”

In 2024, the Media Practice focused on strengthening existing relationships, adding a range of prominent brands, and expanding its capabilities to address evolving market demands. Notable new clients included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund, Ardex Endura, Shoppers Stop, D DÉCOR, Godrej Properties, HAMDARD, TATA Mutual Fund, TATA Realty, Quick Heal Technologies, Unity Small Finance Bank, Meesho, Waree Energies, Vi-John, Berger Paints, Suzuki, and Be-Rite (Gemini Edibles & Fats), among others.

Dentsu provided integrated, future-ready solutions across traditional and digital media, performance marketing, influencer campaigns, and OOH media, all aimed at delivering measurable business outcomes.

Media Innovations and Solutions at Dentsu India made it a very exciting year in 2024. They produced pioneering work in branded content, influencer marketing, gaming, and sports. That brought about a 4X growth in business, emphasizing the transformative impact of these innovative strategies.

The Dentsu Media Practice has reaffirmed its commitment to build Glocal, combining global reach with local relevance. In collaboration with key strategic partners such as Meta, Google, and others, it has developed globally scalable products in consumer and retail intelligence. Additionally, Dentsu has been selected as one of the few strategic partners to contribute to these innovative builds.

The Media Practice’s growth was further amplified by new-age solutions, including:

• Retail Media
• Performance Practice 2.0
• Spark: An advanced Marketing Mix Modelling (MMM) tool
• Total Commerce

These offerings expanded Dentsu’s capabilities and reinforced its Performance Marketing narrative, drawing high-profile clients and setting new industry benchmarks. Notably, Dentsu Retail saw a fivefold growth, highlighting the effectiveness of its data-driven strategies in achieving measurable results.

Dentsu’s growth is driven by its integrated approach, merging the strengths of Media, CXM, and Creative. The proprietary Media++ Framework enhanced this strategy, delivering end-to-end solutions that cover every stage of the customer journey, reinforcing Dentsu's position as the industry’s first true Media++ agency.

Anita Kotwani, CEO - Media, South Asia, Dentsu highlights, “Our success is driven by a relentless focus on delivering measurable results for our clients. With data-driven insights and a digitally charged mindset, we continuously adapt to market demands, setting new benchmarks and crafting impactful, future-ready solutions. Looking forward, we aim to redefine excellence in the Media landscape, achieving double-digit growth in 2025.”