CNN Teams Up with Brandwidth Media to Boost Digital Reach

HIGHLIGHTS:

• Brandwidth Media will represent CNN's Content Sales and Licensing for digital and VOD content in South Asia.
• The partnership includes countries like Maldives, Sri Lanka, Nepal, Bangladesh, Bhutan, and Pakistan.
• The collaboration provides access to CNN's premium digital content and news programs to regional publishers and platforms.
• Key content includes flagship programs such as Fareed Zakaria GPS and Anderson Cooper 360, along with documentaries.
• The partnership aims to expand CNN's digital reach by leveraging telecom and OTT platforms across South Asia.

Brandwidth Media is entering into a contract that allows them to represent CNN's Content Sales and Licensing business for the new wave of digital, as an exclusive arrangement in the world's most thriving region-South Asia.

Working on behalf and in partnership with CNN International Commercial (CNNIC), Brandwidth Mediaè will enable publishers and platforms across the region to access and utilise CNN’s high-quality content for digital usage and video on demand (VOD). This partnership will expand across diverse markets, including the Maldives, Sri Lanka, Nepal, Bangladesh, Bhutan, and Pakistan, providing enhanced content distribution and further strengthening CNN's reach in these areas.

Rahul Sood, Co-founder & Managing Director of Brandwidth Mediaè, stated, “We are happy to collaborate with CNN International Commercial to make their premium VOD / digital content available to publishers and platforms in South Asia, offering audiences greater access to world-class coverage of events that shape lives, along with the flexibility to enjoy globally trusted news programs at their convenience.”

Rohit Jaiswal, Co-founder & Managing Partner of Brandwidth Mediaè, said, “The extensive VOD library features hundreds of hours of compelling content, ranging from flagship news programs like Fareed Zakaria GPS and Anderson Cooper 360 to a rich variety of CNN Specials, documentaries, and franchises. We are excited to work with CNN International Commercial to enhance their presence across the South Asian region by leveraging leading Telcos and OTT platforms.”