Brooke Bond Red Label Rolls Out New Instant Tea Mixes

Brooke Bond Red Label, a popular tea brand of Hindustan Unilever Limited (HUL) has recently launched a new series of instant tea mixes which have made it simpler than ever to get a good cup of tea on the move.

This launch was announced on September 16, 2025, and it is all about convenience without compromising on the rich and comforting taste that Red Label is accustomed to.

The new instant tea mixes have exciting flavors such as Classic Masala, Ginger, Cardamom and a special Immunity Blend that contains natural ingredients such as tulsi and ashwagandha.

All you need to do is to pour hot water and within a few seconds you have a hot cup of tea. It’s perfect for busy folks who still want that cozy, connected feeling Red Label calls “Swad Apnepan Ka” – the taste of togetherness.

• Brooke Bond Red Label Launches Instant Tea Mixes in India
• Red Label’s New Instant Tea Flavors: Masala, Ginger, Cardamom & More
• Convenient, Sustainable, and Flavorful – Red Label Instant Tea Debuts

Shiva Krishnamurthy, HUL’s Vice President of Tea and Foods, said, “Our pre-mix tea is crafted for those who cherish the warmth of a good cup but are pressed for time. It’s about bringing people together, even in the busiest of schedules.” The brand is targeting city dwellers, students, and travelers, tapping into the growing need for quick, quality beverages. Plus, the eco-friendly single-serve sachets show HUL’s commitment to sustainability.

To spread the word, Red Label teamed up with Ogilvy for a heartfelt marketing campaign. The TV ad shows strangers at a busy train station connecting over a quick cup of Red Label instant tea, capturing the brand’s spirit of bringing people together. You’ll see the campaign on TV, social media, and online platforms.

Also Read: Meta Leak Reveals Next-Gen Smart Glasses Before Connect 2025

Available at major stores and e-commerce sites, the instant tea mixes are priced to suit a wide range of tea lovers. Industry insiders believe this launch will solidify Red Label’s top spot in India’s tea market. With this new range, Brooke Bond Red Label is ready to brew more moments of connection across the country.