Ex-Ogilvy Leaders Launch Colloquial, a Creative Agency with 'No Voice'

Ishita Misra and Pradyot Mokashi, two former Ogilvy creatives, have launched Colloquial, a creative agency that creates what it calls a new way of brand storytelling: it has no voice of its own.

The agency, whose launch takes place today, is dedicated to enhancing the individuality of brands without coming with a preconceived notion of a creative approach, putting it in a strategic position in a market filled with advertising agencies with its own distinct approach.

Misra and Mokashi, both seasoned professionals from Ogilvy, bring a wealth of experience to Colloquial. Misra, known for her innovative campaigns, emphasized the agency's philosophy: "We don’t want Colloquial to have a signature voice. Instead, we adapt to the brand’s essence, letting its story shine authentically." Mokashi added, "Our goal is to create work that resonates deeply with audiences by staying true to what makes each brand unique."

• Ex-Ogilvy Creatives Launch Colloquial, a ‘No Voice’ Agency Redefining Brand Storytelling
• Colloquial Agency Debuts in Mumbai, Promising Authentic Brand Voices Without a Signature Style
• Ishita Misra and Pradyot Mokashi Unveil Colloquial, a Fresh Take on Advertising in 2025

Colloquial’s approach is all about teamwork and adaptability. They’re diving deep into what makes each brand tick, using smart data and creative ideas to build campaigns that hit the mark. People in the industry are already buzzing about it, with some saying this could shake up how brands talk to their audiences. “Colloquial’s focus on keeping it real is a breath of fresh air,” one ad insider shared.

Social media’s lighting up too, with folks on X posting about the launch and its bold take-no-voice approach. While the agency’s keeping quiet about its clients for now, rumors are swirling that some major players in India and abroad are already knocking. From snacks to tech gadgets, Colloquial’s ready to tackle all kinds of brands with campaigns that feel local and meaningful.

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Based in Mumbai, Colloquial is gearing up to go toe-to-toe with the big dogs in advertising. With Misra and Mokashi’s know-how and a promise to let brands shine, this agency’s got everyone talking. 2025 is looking like the year Colloquial makes its mark—watch this space!