Bridgestone India Partners Parmish Verma for Music Outreach

Bridgestone India has announced a dynamic new collaboration with celebrated Punjabi singer and actor Parmish Verma, as part of its focused strategy to deepen consumer engagement in regional markets.

A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also a genuine passion for automobiles. A well-known car enthusiast, his personal interest in safe mobility and responsible driving makes this association a strong fit with Bridgestone’s core values of performance, reliability, and safety.

North India market growth continues to be critical for Bridgestone India, driven by rising vehicle ownership and a young, aspirational consumer base. With music and popular culture significantly shaping brand affinity in the region, Parmish Verma emerges as a natural and influential choice for this partnership.

As part of the association, Parmish Verma will collaborate with Bridgestone India as an artist, co-creating music-led storytelling, engaging narratives, and social-media-driven content for its campaigns.

Commenting on the partnership, Mr. Rajiv Sharma, Executive Director, Sales & Marketing, Bridgestone India, said: “North India is a strategically important market for us. Parmish Verma’s credibility and deep connection with audiences make him an ideal partner to represent Bridgestone. This collaboration enables us to engage meaningfully with young consumers who seek fresh, inspiring, and relatable brand experiences.”

Expressing his excitement, Parmish Verma said: “Bridgestone is a brand people trust for safety and performance. I’m proud to be associated with a trusted mobility solutions provider that values quality and puts customers first.”

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With this association, Bridgestone India furthers its regional engagement strategy while strengthening its position across the country. The partnership reflects the ‘Emotion’ value of the Bridgestone E8 Commitment, which focuses on inspiring excitement and joy through mobility.