BCCI Sponsorship Deal Signs Campa, SBI Life & ChatGPT for Rs 130 Cr

The BCCI sponsorship deal for India’s upcoming home matches has been finalised, with Campa Cola, SBI Life and ChatGPT securing associate partnership rights through March 2028. The agreement is estimated at Rs 130 crore for 35 matches involving the Indian cricket team.

Campa Cola emerged as the highest bidder, offering Rs 1.31 crore per match, while SBI Life and ChatGPT reportedly bid Rs 1.2 crore per match. The new arrangement replaces the previous associate partnership contract, which expired in August 2026.

Campa Cola Emerges as Highest Bidder

The latest BCCI partnership agreement follows the board’s decision in July to invite bids for title sponsorship and associate partner rights across Indian cricket events.

The BCCI sponsorship package covered India’s international home matches as well as major domestic tournaments, including the Ranji Trophy. Campa Cola secured the top position in the bidding process with its Rs 1.31 crore-per-match offer.

SBI Life and ChatGPT each offered Rs 1.2 crore per match. Bisleri and Indian Oil Corporation also participated in the bidding process and matched the Rs 1.2 crore-per-match figure, but did not secure the final associate partner slots.

New Associate Partners Won’t Feature on India Jerseys

Although Campa Cola, SBI Life and ChatGPT will become official associate partners, their branding will not appear on the Indian team’s playing shirts.

Under the BCCI’s existing sponsorship structure, jersey space is reserved for the title sponsor. Apollo Tyres is currently the main sponsor featured on the front of the India team jersey.

Instead, the new associate partners will receive visibility through broadcast graphics and on-ground branding during matches.

Their branding can appear in television coverage through graphics positioned around the field, along with placements on boundary cushions and other match-day assets.

Also Read: BCCI Invites Applications for 5 Positions on Junior Cricket Committee

Deal Comes Ahead of West Indies Tour

The new BCCI sponsorship arrangement comes ahead of India’s next home assignment. The West Indies are scheduled to tour India from September 27, providing the new associate partners with an immediate opportunity to gain visibility through Indian cricket.

The partnership through March 2028 gives Campa Cola, SBI Life and ChatGPT exposure across 35 India matches and strengthens the BCCI’s commercial partnership portfolio.