BCCI Signs Rs 270-Crore Gemini Sponsorship Deal for IPL

The Board of Control for Cricket in India (BCCI) has entered into a high-value sponsorship agreement with Google Gemini, securing a deal worth around ₹270 crore over three years, starting from the 2026 season of the Indian Premier League (IPL).

Under the agreement, Gemini will be an official IPL sponsor from 2026 to 2028.

The partnership gives the Google-owned platform prominent visibility across broadcast and digital assets linked to the league.

For the BCCI, the deal strengthens the IPL’s position as one of the most commercially valuable sporting properties in the world, continuing its ability to attract global brands at premium valuations.

• BCCI signs ₹270-crore Gemini sponsorship deal for IPL
• Google Gemini becomes official IPL sponsor from 2026 to 2028
• Deal strengthens Indian Premier League’s commercial value ahead of new cycle

The sponsorship also reflects the growing presence of technology companies in sports marketing. With the IPL delivering massive television ratings and online engagement, the league remains a key platform for brands looking to reach large, diverse audiences at scale. Industry executives note that tech-led brands increasingly see cricket as a reliable medium for sustained visibility rather than short-term campaigns.

The agreement comes at a time when the BCCI has been reshaping its IPL sponsorship portfolio following regulatory changes that affected certain advertiser categories. In recent years, the board has focused on onboarding long-term partners with strong balance sheets and international reach. The IPL’s title sponsorship continues to be held by the Tata Group, reinforcing the league’s appeal to established corporate houses.

With the 2026 IPL season expected to run from late March to the end of May, the Gemini partnership adds another marquee name to the tournament’s sponsor lineup. For the BCCI, the deal offers revenue stability over multiple seasons, while underlining the IPL’s unmatched pull in the Indian sports economy.

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As preparations begin for the next broadcast cycle, the sponsorship is expected to contribute meaningfully to overall IPL commercial revenues, keeping the league firmly at the centre of global cricket business discussions.