Bajaj Broking Launches 'Seedhi, Simple Investing' Campaign

Bajaj Broking, the investment platform of Bajaj Finance Ltd, has introduced a new campaign titled Seedhi Simple Investing to address barriers that prevent wider participation in the Indian stock market.

The campaign focuses on reducing confusion caused by complex terminology, fragmented information, and lengthy onboarding processes that often discourage first-time investors and retail investors from entering the market.

The campaign uses everyday situations to reflect how uncertainty, lack of clarity, and fear of losses influence financial market participation.

It highlights how these challenges can be addressed through simplified investing, where users are provided with clear tools and structured information to make their own decisions without dependence on informal or unverified advice.

• Bajaj Broking launches ‘Seedhi, Simple Investing’ campaign to simplify market participation
• New Bajaj Broking campaign targets first-time and retail investors with clarity-led messaging
• Seedhi, Simple Investing highlights self-directed tools for confident digital investing

The campaign consists of seven short films, each highlighting a specific feature of the online trading platform. These include equity investments, mutual fund SIPs, research-based insights, margin trading facilities such as buy now pay later trading, and a flat brokerage pricing structure. By focusing on these features individually, the campaign explains investing concepts in a direct and accessible manner.

A key message of the campaign is investor control. Instead of positioning investing as advisory-led, the films show users independently evaluating options through self-directed investing tools available on the digital investment platform. This approach aligns with the growing preference among Indian investors for transparency, speed, and digital-first access.

According to a spokesperson from Bajaj Broking, the availability of financial products is no longer the main challenge. The larger issue lies in enabling investors to understand and act confidently. The company stated that clarity in communication and platform design is critical to building trust and encouraging sustained engagement.

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The campaign will be rolled out in two phases, beginning with four films, followed by additional releases over the coming weeks. Promotion will focus on digital and social media channels to reach investors seeking a straightforward entry into market investing.