Bajaj Auto Unveils Pulsar Underground, AI Platform for Creators

Bajaj Auto is taking its iconic Pulsar brand to new heights with Pulsar Underground, an exciting AI-powered platform that invites young Indians to unleash their creativity.

 Known for its bold "Definitely Daring" vibe, Pulsar is now blending the thrill of motorbikes with digital innovation, encouraging creators to express their unique style.

For over 20 years, Pulsar has been a symbol of individuality, inspiring riders to stand out. Pulsar Underground builds on that legacy by giving creators a space to shine through music, dance, stunts, graffiti, and AI-generated art.

As the first Indian automotive brand to launch an AI-driven creator platform, Bajaj is turning fans into storytellers, inviting over 5,000 young creators to join the movement.

• Bajaj Auto Launches Pulsar Underground, India’s First AI-Powered Platform for Young Creators
• Pulsar Underground Empowers Creators with AI Tools, Contests, and Exclusive Rewards
• Bajaj Pulsar Blends Motorbike Thrill and Digital Innovation to Inspire Youth Creativity

The platform offers user-friendly AI tools to make content creation easy and fun. Participants can pick from themed challenges—like biking stunts or bold AI visuals—create their work, and share it on Instagram with #PulsarUnderground. The best entries will be featured on Pulsar’s social media, alongside collaborations with top influencers, building a community where creativity takes center stage.

"Pulsar has always inspired riders to be daring and stand apart," said Sumeet Narang, President of Marketing at Bajaj Auto. "Pulsar Underground extends that same spirit into the digital space, giving India’s creators a platform where performance meets creativity. Whether through stunts, music, dance, or art, this initiative is about turning individuality into influence and spotlighting the next generation of daring talent."

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Winners can score a virtual internship with Pulsar’s content team, rides like the NS200 or NS400Z, exclusive merchandise, and Amazon vouchers. More than a campaign, Pulsar Underground is a celebration of youth, creativity, and rebellion, proving Pulsar is not just a bike—it’s a lifestyle.