Asian Paints Unveils Apcolite All Protek Campaign with Virat Kohli

• Asian Paints and Virat Kohli Team Up to Launch Stain-Repelling Apcolite All Protek
• Kohli Babysits Chaos in Asian Paints Humorous Apcolite All Protek Ad Campaign
• Lotus Effect Meets Star Power: Asian Paints Unveils Apcolite All Protek with Kohli at the Helm

Asian Paints, India, most preferred paint and decor company, has come up with a lively campaign for the latest innovation product Apcolite All Protek with Indian cricket wizard Virat Kohli as its brand face. The high-end interior paint that is fueled by the extraordinary Lotus Effect Technology oportune to transform the aesthetics of the home with its high permeable stain-resistant, flame non-inflammable, and bursting smell that is supported by a 6 year warranty on its vibrant performance.

Developed by McCann Worldgroup, the campaign is based on the concept of the life of every family, which is a mess of juice, milkshake splashes, crayons marks yet with Apcolite All Protek, stains can be easily repelled before they settle down. The ad film relates the viewer to an all too real but light hearted environment, with Kohli having to babysit his sister-son who is a troublemaker of sorts, and that too with the backdrop of an unpredictable life and the product is showcased at the capability of resting the wall pristine despite the unpredictable turn of events. According to Prasoon Joshi, Chief Creative Officer & CEO, McCann Worldgroup India: “Innovation and performance define Asian Paints". Apcolite All Protek turns the stain removing paradigm with the help of Lotus Effect Technology and the charisma of Virat makes this possible.

Amit Syngle, MD & CEO of Asian Paints, emphasized the product’s relevance for modern Indian homes. “Today’s households are dynamic—full of celebrations, kids, and pets. Apcolite All Protek responds with best-in-class stain repellency, ensuring elegance endures daily wear,” he said. The campaign, launched across digital and traditional platforms, underscores Asian Paints’ commitment to innovation amid rising competition from rivals like Birla Opus.

The participation of Virat Kohli, who has had a large number of followers, will give a star power to the campaign that will be helping it to reach a wider audience. X posts create hype and asianpaints post some clues of the mild humorous story on the ad. The campaign is also in line with Asian Paints wider campaign called Socha Bhi Nahi Hoga, the campaign celebrating creative home designing solutions.

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Due to the pressures Asian paints have in the markets, such as an existing antitrust investigation by the Competition Commission of India, Apcolite All Protek fortifies its lead in the paints industry. With Kohli heading the campaign, the brand will seek to encourage homeowners to adapt newer and stronger living spaces thereby being smarter.