Real Enters Cocktail Mixer Category with Real Cheers

• Real Cheers: Dabur Enters Cocktail Mixer Market with a Fruity Twist on Home Mixology
• Raise a Glass Real Cheers Brings Virgin Mojito, Margarita & Pina Colada Mixers to India
• From Juice to Booze Boosters: Dabur's Real Cheers Taps Into India's Cocktail Craze

Dabur India’s Réal brand, a household name in fruit juices, has ventured into the burgeoning cocktail mixer market with the launch of Réal Cheers. This strategic move aims to capitalize on the growing demand for ready-to-drink (RTD) beverages, which has seen a 226% growth in the spirits-based RTD segment over the past six years, according to Mintel International. The Réal Cheers range introduces three non-alcoholic cocktail mixers: Virgin Mojito, Margarita, and Pina Colada, designed to elevate at-home mixology.

Réal Cheers is all about keeping things simple yet flavorful. Want a zesty Virgin Mojito with lime and mint? Or maybe a tangy Margarita? How about a creamy Pina Colada with pineapple and coconut vibes? These mixers work great with your favorite spirit or shine on their own as mocktails. Réal’s fruit expertise means every sip tastes fresh and authentic.

Mayank Kumar, Head of Marketing at Dabur India, stated, “Réal Cheers is our response to the evolving beverage landscape where consumers seek premium, hassle-free options for crafting cocktails at home. With Réal’s legacy in fruit beverages, we’re bringing authentic, high-quality mixers to Indian households.” The timing is spot-on, as the global cocktail mixer market is set to hit $16.98 billion by 2032, growing nearly 6% a year, says Zion Market Research. Plus, India’s RTD spirits scene has exploded by 226% in just six years, according to Mintel International.

Users can grab Réal Cheers in 250ml or 1-liter packs, priced to fit urban budgets. To spread the word, Réal is teaming up with bartenders for cool cocktail recipes and lighting up social media with fun ideas. This launch comes hot on the heels of Réal’s nutraceutical brand, Siens, showing Dabur knows how to keep up with what we love.

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Réal Cheers is hitting shelves at major stores and online, ready to take on brands like Fever-Tree. So, whether you’re hosting a party or chilling at home, Réal Cheers is your ticket to tasty, hassle-free cocktails.