Alstone Launches Premium Cladding TVC with Kartik Aaryan

Alstone, a top name in premium exterior cladding, just launched a lively new TV commercial featuring Bollywood star Kartik Aaryan.

The ad aims to show how Alstone’s products can turn any home into a beautiful, lasting sanctuary, blending style and strength.

The 30-second commercial, tagged with the catchy line “Think Cladding, Think Alstone,” stars Aaryan as a homeowner who’s totally in love with his home’s stunning exterior.

“Why would I ever leave this place?” he jokes, showing off sleek, weather-proof cladding that looks great and protects the house. The ad highlights Alstone’s range of products, from textured panels to glossy finishes, perfect for architects, designers, and homeowners who want their spaces to shine.

Known for his charm in movies like Bhool Bhulaiyaa 2 and Chandu Champion, Kartik Aaryan is Alstone’s new brand ambassador. His relatable vibe makes the ad appealing to everyone, not just industry pros.

• Kartik Aaryan features in Alstone’s new premium cladding TVC
• Alstone launches ‘Think Cladding, Think Alstone’ campaign with Kartik Aaryan
• Alstone blends style and strength in latest cladding ad starring Kartik Aaryan

“Kartik’s energy matches our drive to innovate,” said Sumit Gupta, Alstone’s Managing Director. “This ad will connect with people, showing cladding isn’t just practical—it’s about creating a home you love.”

Alstone is taking this campaign beyond TV, with ads online, in print, and on billboards across cities. The goal is to make Alstone a household name and boost brand recognition by 30% in urban areas. “We wanted a story that feels personal,” said Pankaj Malhotra, Vice President of Sales and Marketing. "Kartik's connection with audiences makes him perfect. This isn't just cladding; it's the joy of sanctuary. 'Think Cladding, Think Alstone' cements us as the go-to choice."

Also Read: Sanya Malhotra Leads HMD's Youthful 'Claim Your Vibe' 5G Ad

With India’s real estate market growing, demand for durable, stylish cladding is on the rise. Alstone’s products, like UV-resistant panels and eco-friendly materials, offer long-lasting beauty. The ad is now airing on TV and streaming platforms, inviting everyone to imagine their dream home. For Alstone, this campaign is about more than selling cladding—it’s about inspiring people to create spaces they never want to leave. With Kartik’s star power, Alstone is set to change how India sees home design.