Akshay Kumar, Dabur Chyawanprash Roll Out 'Beemaar Ya Taiyyar' Drive

Dabur Chyawanprash has launched its new “Beemaar Ya Taiyyar” campaign featuring actor Akshay Kumar, focusing on the importance of daily immunity-building. The campaign highlights a simple message: people can either stay unprepared for illness or take steps to stay ready.

The film shows Akshay Kumar moving through different everyday situations and weather changes, reinforcing how staying prepared helps avoid setbacks. Dabur says the idea is to shift attention from reacting to sickness to strengthening immunity as a routine habit.

Sriram Padmanabhan, Director-Healthcare at Dabur India Ltd, “The fundamental truth we are addressing is that in today’s demanding world, being fully ‘Taiyyar’ is the only way to win.” 

The campaign positions Dabur Chyawanprash not as a quick fix but as a long-term daily supplement rooted in Ayurveda. The brand aims to reinforce its image as a trusted household product that supports wellness across age groups.

• Dabur Chyawanprash and Akshay Kumar launch “Beemaar Ya Taiyyar” to promote daily immunity
• The campaign urges consumers to stay prepared, shifting focus from treating illness to preventing it
• Ayurveda-led wellness positioning reinforces Dabur’s role as a trusted family health brand

Akshay Kumar says, “I have always believed that prevention is better than cure. My routine… involves steps to ensure my body is ‘Taiyyar’. Dabur Chyawanprash is a product I personally trust.” 

“Beemaar Ya Taiyyar” will run across TV, print, digital platforms, social media and outdoor advertising. The brand expects the wide advertising rollout to help reach families nationwide as the winter season approaches, a period when health and immunity-related messaging typically sees increased relevance.

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With this campaign, Dabur aims to remind consumers that consistent daily habits matter more than temporary remedies. The narrative urges people to make a conscious choice—avoid falling ill or stay prepared by supporting their immunity every day.