Wipro's Chandrika Soap Launches Striking Outdoor Drive in Ayurveda-Focused Markets

Wipro Consumer Care & Lighting has embarked on a vibrant outdoor advertising campaign of its popular Chandrika soap in areas of India where Ayurveda is such a big phenomena.

With the brand sporting its famous green-and-gold appearance, the campaign is making its presence felt in the busy streets of Mangalore and the scenic open roads of Goa creating the right buzz in the right areas.

Chandrika, a household name in Ayurvedic skin care since 1940, is reminding people what made it a favourite all these decades by way of this campaign. The billboards, transit ads, and street displays, being like huge, bold, and strong, feature the fact that the soap has natural ingredients to it and likes the skin.

One will find such advertisements in cities such as Bangalore, Chennai, and Hyderabad where people already adore Ayurvedic products and are concerned about their health.

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The advertisements combine the ancient atmosphere of Chandrika and cool, contemporary coloring, which fits into urban life perfectly. Wipro explains that the aim is to draw attention of busy individuals both long-time fans and those who have never seen the brand before. QR codes are even featured on some of the displays with passersby encouraged to log on to Chandrika to find out more about the company or make a purchase.

Experts say outdoor ads are still a great way to get noticed, with 9 out of 10 travelers spotting them regularly. Chandrika’s campaign takes full advantage, using bright visuals and smart locations to stay top-of-mind. “This campaign reflects Chandrika’s commitment to blending heritage with modernity, reaching consumers where they live and commute,” a Wipro spokesperson shared.

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This campaign comes at a time when outdoor advertising is booming, with the global market hitting over $9 billion in 2024. By focusing on areas where Ayurveda is popular, Chandrika is tapping into the growing demand for natural skincare products. The campaign not only celebrates the brand’s roots but also positions it as a go-to choice in today’s crowded skincare market. As Chandrika’s vibrant ads light up streets, they’re sure to keep the brand’s legacy shining bright while drawing in new fans across India.