Adidas Taps Football Legends for World Cup Boot Campaign

Adidas has unveiled a global advertising campaign ahead of the 2026 FIFA World Cup, bringing together some of football’s most recognisable names to promote its iconic football boots.

The film, released worldwide, centres on the long-running rivalry between the Predator boots and F50 boots, positioning the choice as a defining moment for players and fans alike.

The campaign features Zinedine Zidane, David Beckham and Xavi Hernández in leading roles, alongside Paul Pogba, Kaká and Alessandro Del Piero.

Shot with a cinematic tone, the film adopts the style of a crime drama, replacing traditional sports visuals with coded conversations, shadowy locations and global coordination.

Zidane appears as the strategist at the centre of the operation, directing movements from a control room. 

• Adidas taps football legends to promote Predator and F50 boots ahead of World Cup
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Pogba is shown receiving instructions from a public phone booth, while Beckham, Xavi, Kaká and Del Piero are positioned across major football cities including Madrid, Liverpool, Barcelona and Milan. The storyline builds around a single directive: ramp up shipments, reinforcing the idea that players must take sides between speed-driven F50 boots and control-focused Predators.

Beyond storytelling, the campaign draws heavily on adidas’ product history. A highlight is the return of the Predator Precision, originally designed for Zidane during the peak of his career. Its inclusion underlines the brand’s emphasis on legacy and long-term association with elite footballers rather than short-term endorsements.

According to adidas, the campaign is designed to spark debate and personal identification among players, encouraging them to align with a boot that reflects their playing style. Early reactions online suggest strong engagement, with fans praising the creative direction and the use of retired icons alongside modern stars.

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With the World Cup less than two years away, the campaign positions adidas to stay visible in the global football marketing conversation while reinforcing its heritage in the game.