'Coolie' Breaks New Ground with Amazon India Promotional Campaign

With Coolie hitting theaters in just two weeks on August 14, Rajinikanth’s latest blockbuster, directed by Lokesh Kanagaraj, is making waves with a super cool promotional idea.

Teaming up with Amazon India, the film produced by Sun Pictures is the first in India to turn delivery packages into mini billboards. Your Amazon orders are now showing up wrapped in Coolie posters, bringing the movie’s excitement straight to your doorstep!

What’s really neat about this campaign is how it speaks to different parts of India. If you’re in Telugu-speaking areas, you’ll see Rajinikanth and Nagarjuna, the film’s bad guy, on your package. In Hindi-speaking states, it’s Rajinikanth paired with Aamir Khan.

Karnataka folks get Upendra, and Kerala fans spot Soubin Shahir. By featuring local stars from the movie’s awesome cast, this trick makes Coolie feel like it’s made just for your region.

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The film’s got a killer lineup with Shruti Haasan, Pooja Hegde, and Sathyaraj, plus catchy tunes by Anirudh Ravichander. Three songs are already out, and the trailer’s dropping soon. This Amazon tie-up is just the start—advance ticket sales are about to open, so the buzz is only getting louder.

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This whole idea shows how movie promotions are getting super creative. Instead of just ads online or posters in town, Coolie is popping up in your everyday life. It’s like when Kabali had its own Air Asia plane, but now Rajinikanth’s taking it to the next level with these Amazon deliveries. As Coolie gears up for its big worldwide release, this fun, in-your-face campaign is sure to keep everyone talking about it, no matter where you are in India.