Sony LIV: The Underdog Rising

SonyLIV has made a mark among the top OTT platforms in India by focusing on a combination of sports, TV shows, and exclusive web series. Owned by Sony Pictures Networks India, SonyLIV delivers a wide range of entertainment options across genres.

The OTT platform was initially launched in 2013 as a sports-centric platform. However, down the road, it has evolved into a global OTT powerhouse. Today, it has expanded its content to include live TV, global partnerships, and a diverse array of originals. To consider last year’s data (2023), it has served multiple regions, holds broadcasting rights for major events and boasts a content library with staggering 700+ movies across varied genres.

Content Variation

Similar to Disney+ Hotstar, SonyLIV focuses heavily on live sports streaming, including cricket, football, and WWE. Apart from sports, it hosts a range of TV shows from Sony’s television channels, offering nostalgia with shows like Taarak Mehta Ka Ooltah Chashmah and CID. Furthermore, SonyLIV originals such as Scam 1992: The Harshad Mehta Story and Undekhi have made significant waves, gaining critical and audience acclaim.

Subscription Plans

SonyLIV offers affordable subscription plans starting at INR299 for a month, making it another budget-friendly choice in the realm of OTT platforms in India. So to conclude, with a balance between sports, nostalgia-filled TV shows, and new content, SonyLIV is fast emerging as a top player in the OTT platforms in India landscape.