ALTBalaji: The Bold Storyteller

ALTBalaji, a subsidiary of Balaji Telefilms, has made its mark in the OTT space by offering bold and edgy content that appeals to India’s younger and urban audience. ALTBalaji was incepted by Ektaa R. Kapoor who is undoubtedly the undisputed queen of Indian television. The streamer is part of Balaji Telefilms, which was started by her and her parents Jeetendra Kapoor and Shobha Kapoor back in 1994. Today, it is the single largest television content producer in South Asia.

Content Variation

ALTBalaji focuses on drama, romance, and thrillers, catering to viewers who enjoy intense, unconventional storytelling. Shows like Broken But Beautiful, The Test Case, and Gandii Baat have become popular for their distinct narratives, pushing boundaries compared to traditional TV content.

Moreover, ALTBalaji is known for its extensive library of original web series, with over 90 shows created exclusively for the platform, targeting millennials and Gen Z audiences with fresh and relatable stories.

Subscription Plans

ALTBalaji offers affordable plans starting at INR100 for three months, making it a budget-friendly option. Its low-cost subscriptions help attract a loyal user base.

With its focus on unique storytelling, romance, and thrillers, ALTBalaji has positioned itself as a go-to platform for viewers seeking bold, fresh content in the Indian OTT landscape.